In the third episode of the second series in the American version of The Office titled Office Olympics, Michael Scott (played by Steve Carrell) said infamously, “Where are all the hot people?”
We can now tell him they’re at Tottenham Hotspur Football Club because during this January transfer window, coaches Ange Postecoglou and Robert Vilahamn have been busy adding players to their men’s and women’s teams to great success to end the season on a high.
Thursday night (18 January 2024), the club officially announced that defender Amanda Nildén will be joining her Swedish International teammate Matilda Vinberg playing in lilywhite and because they’re both Swedes, this makes them instant 10s.
They’re joined by Australian Charlotte Grant, who has a smile to brighten any mood.
Meanwhile, Timo Werner has shown himself to the fans to be adorable. I am now rooting for the man to succeed at the club for the next six months and solely on vibes should bring him on a permanent.
Then we come to the Romanian Radu Drǎgușin. Who has the look of Dracula from the Netflix animation adaptation of Castlevania as he radiates pure sex appeal with his handsome face, height, long hair and tattoos.
The former Genoa player has been a great addition to Boyfriends FC this season, joining the likes of Sonny, Yves Bissouma, Richarlison, James Maddison, Guglielmo Vicario, Pedro Porro, Micky van de Ven, Destiny Udogie and Daddy Ben Davies.
It’s not looking too bad on the women’s side either, with Asmita Ale, Olga Ahtinen, Becky Spencer, Rosella Ayane, Celin Bizet Ildhusøy, Ellie Brazil, Beth England, Grace Clinton and Ramona Petzelberger.
Now, with all these “hot people”, Daniel Levy and the whole Spurs board have the perfect opportunity to expand the brand of the club to the general public in the perfect sponsorship/partnership deal with a major fashion brand like Calvin Klein or (as pointed out to me by a fellow Spurs fan on Twitter) Hugo Boss.
The idea came to me while I walked back from the gym this week. There’s been a lot of talk about PSR, Profit and Sustainability Rules (read more about from Sky Sports here) and FFP (Financial Fair Play) and how, as chairman, Levy has put the club in a great position, as written by Dan Kilpatrick from The Evening Standard.
The club can continue to make even more money from a deal with either of these fashion brands. How it would work is they’d be the featured sponsor with their logo on training kits (similar to getir now), under the player’s numbers on matchday kits (similar to when the women’s team had Herbalife).
Finally, they would be the official formal wear for matchdays with both squads, coaching staff and managers looking incredibly sharp every matchday in suits or smart clothing.
CK came to mind first due to the popularity of the recent ad campaign with The Bear star Jeremy Allen White. Plus, Son Heung-Min caused the women and gays of Spurs Twitter to get a bit thirsty last year.
In raising the club’s profile in the eyes of non-football fans, the abovementioned players would be used as models for ads and photoshoots in a move that brings happy endings to Boyfriends FC, Bis, Gays and Straights, whilst Sugar by Sleep Token plays.
However, when Hugo Boss was mentioned, it made even more sense.
They had a partnership that ended in 2022 and it should be something the club should look into again. Their formal wear is top-notch! Imagine seeing both squads showing up to matchdays looking this sharp once again.
Finally, I saw that Jordan is planning to end their partnership as PSG’s official kit in the next two seasons, and they’re possibly looking for a London team to replace them in 2026.
This would be the perfect time for Spurs to end their deal with Nike early (they’ll still have seven seasons left) as their kits, for most of this 15-year deal, signed in 2018, have been dull and awful.
As the club is currently on the rise, it would make sense for someone new under the Ange era. Additionally, Levy could ask for more than the reported £30 million per year deal from Nike, now looking on the cheap side of what they could be earning.
Here’s what a Jordan-style Tottenham Hotspur home and away kit could look like as designed by Twitter user NC5.
The Bear Cave 